The ICC Men's T20 World Cup 2024 generated a total economic impact of USD $428.4 million for Barbados. This is according to the economic impact assessment released by Nielsen, the global leader in audience measurement, data and analytics.
Some of the headline findings are:
- The event generated an overall value of $428.4M for the economy.
- The economic multiplier – which determines the secondary and incremental spends within the economy was a key driver in the impact, generating $137.5M, amounting to approximately 32% of the total impact.
- With the influx of international attendees and domestic visitors to host cities, there was heavy spending in categories like accommodation, travel and transportation, and F&B.
- The future tourism impact was calculated based on people’s preference on returning to the country and their spending behaviours. This is a potential value that may be gained in future due to the event’s impact and is yet to be realised, unlike other categories.
- The event saw high exposure of the host city and the country through city shots, verbal mentions, television graphics, etc generating total Media Impact of $11.1M
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