Lights, camera, action! Barbados is open for business… including film.

Known for its alluring vistas, Barbados has long provided filmmakers with unique backdrops suitable for all film genres. Dating back to the 1950s, the island’s captivating shores featured in select scenes of Island in the Sun, starring acclaimed actors Henry Belafonte and Joan Fontaine. This early use of the island as a filming location not only showcased its natural beauty but also highlighted its appeal to well-known international talent. Decades later, Barbados remains a favoured location that continues to enchant filmmakers and actors alike.

Many might also remember the days of the popular soap opera, The Bold and the Beautiful, a few episodes of which were filmed on set in Barbados during the 1990s.  The storyline, featuring Ridge Forrester’s search for Brooke Logan along Barbados' scenic beaches, brought added global attention to the island’s cinematic potential. More recently, scenes from the popular action-adventure series Outer Banks were filmed on Barbadian shores, further positioning the island as an attractive filming destination.

Barbados has also seen success in local film productions, with talented Barbadian production companies and actors showcasing their skills in films like Hit for Six, Hush 1 ,2 and 3, Chrissy, and Into the Darkness, as well as the popular television series Keeping up with the Joneses. The 2024 release of Camouflage, premiering in the UK, underscores the growing international appeal of Barbadian cinema.

A Growing Industry

Filmmaking can be a lucrative business.  In 2023, the global film and television industry grew to an impressive US$285.62B and is projected to reach US$390.76B by 2028, according to The Business Research Company.

The pandemic was a classic example of how the film and television industry thrived, while many other sectors suffered during that period, due to low or non-existent sales.  The COVID-19 pandemic illustrated the resilience of this industry, as it thrived while many others faced downturns. With audiences worldwide seeking entertainment during lockdowns, streaming platforms surged in popularity, further boosting demand for content.

Barbados’ film industry has steadily developed over the years and now features established production studios capable of producing high-quality films and short features. Additionally, the island is home to studios focused on television and advertising content, showcasing the sector’s diverse capabilities.

Recognising the significant growth potential of the film industry and its multiplier effect on other sectors, the Barbadian government is committed to advancing the sector through enhanced legislation and strategic support. This approach aims to provide benefits to both local and international stakeholders, driving economic growth and industry sustainability.

Government Support and Investment Facilitation

‍Together with the enhanced legislation, the Government has also identified Invest Barbados, its national investment promotion agency, to spearhead the investment attraction thrust in the area of film.  This initiative gives foreign filmmakers the certainty that they will have the necessary support as they explore the island as a filming location, as well as access to a team who can facilitate their longer-term investment needs.  In this regard, Invest Barbados’ mandate will include the identification of both individual investment opportunities; joint venture engagements, partnership and strategic alliances with local production firms, ultimately fostering an environment conducive to collaboration and innovation.

Collaboration among stakeholders is undoubtedly paramount to the film sector’s success. The Barbados Film and Television Association, a non-profit established in 2007, promotes and develops the local audio-visual industry. Key partners include the Ministry of Culture, the National Cultural Foundation, and the Barbados Tourism Marketing Inc., alongside a range of private sector service providers.

A Compelling Value Proposition for Filmmakers

‍Barbados offers an attractive value proposition for film production, including:

  • ‍Experienced Crews: Professionals skilled in working on international productions.‍
  • Top-Quality Equipment and Services: Availability of rental houses and suppliers offering high-standard equipment.‍
  • Connectivity: An international hub with direct flights to major global cities and proximity to other Caribbean destinations.‍
  • Modern Infrastructure: Reliable fibre optic network, Wi-Fi, and high-speed 4G data services.‍
  • Favourable Climate: A warm, stable climate suitable for year-round shooting.‍
  • Safety and Hospitality: A safe, welcoming environment for cast and crew.

Education and Skill Development: Building a Workforce‍

Investment in education and training is critical to ensuring a steady pipeline of talent for the film industry. Barbados offers several relevant programmes at its tertiary institutions. The Barbados Community College provides a full-time Associate Degree in Theatre Arts, while the University of the West Indies offers a Film specialisation within its Bachelor of Fine Arts Programme. Additionally, private institutions have introduced specialised courses such as 2D Animation for Film, equipping aspiring professionals with valuable skills for the industry.

Barbados Welcomes Film Industry Investment

‍With its supportive infrastructure, strategic government initiatives, and established educational programmes, Barbados is well-positioned to attract filmmakers and investors seeking to contribute to and benefit from its evolving film sector. The island invites stakeholders to capture its cultural essence, invest in a growing industry, and create stories that resonate with audiences worldwide. Through every frame, Barbados stands ready to showcase its advantages and become a prominent player in the global film industry.

To learn more about investment opportunities in Barbados' film sector, contact Kaye-Anne Greenidge, CEO, Invest Barbados at kgreenidge@investbarbados.org

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