The Caribbean Export Development Agency (Caribbean Export) in partnership with the Deutsche Geselleschaft fur Internationale Zusammenarbeit (GIZ) is pleased to announce that four of the 12 companies being supported to attend ANUGA on 5-9, October 2013, as part of the Caribbean Kitchen have been selected for the prestigious Taste 13 awards.
ANUGA is the world’s largest and most important trade fair for the food and beverage industry with around 6,700 exhibitors from about 100 countries. This year there were over 1200 products that entered the competition and 53 made the final selection. To have 4 Caribbean brands selected is unprecedented and it is believed by the organizers that all eyes will be on Caribbean Kitchen’s pavilion next week to see how the products stack up against the international competition. “It is just amazing that the independent journalist jury decided to choose four products for the taste13 – selection, that are all part of the Caribbean Kitchen Pavilion at Anuga 2013. It proves that original well-conceived products do convince” stated Christine Hackman, Communications Manager for ANUGA.
The four companies that have been selected for the taste13 competition are; Baron Foods Ltd with their ‘Banana Ketchup’ (Saint Lucia); Beverages Caribbean Inc. with ‘Tiger Malt’ (Barbados); 10 Saints beer by 10 Saints Brewery Ltd (Barbados) and Fresh Fruits Flavours one of Marie Sharp’s Habanerno Sauces (Belize).
Taste13 is an event considered to be the central showcase for innovation at Anuga, and brings together the best new products, trends and future-oriented concepts. It is where visitors will be able to get an overview of the top new products at Anuga 2013 that were selected by an international jury of trade journalists.
The jury’s criteria are originality and quality, as well as impressive marketing ideas or packaging. Other decisive factors may include convenience, an effective focus on one of the latest trends or an appeal to specific target groups. The products that have been selected will be displayed in an attractive exhibition on the Boulevard North and will also be presented on the Anuga website.