185 glamorous guests joined a host of celebrities and VIPs at the 10th Pure Leisure Group Charity Ball on Saturday (July 7). The annual event was hosted by Pure Leisure Group owner John Morphet, who also acted as auctioneer.
The recipient charity is North West based Moodswings an independent voluntary organisation which in recent years was named Community Group of the Year before going on to win the prestigious Queens Award for Voluntary Service in recognition of the valuable work it carries out. Moodswings received a £45,000 donation from the event in 2011, and a further £25,000 this year making a grand total of £70,000
Guests travelled from across the country to attend the colourful ball near Milnthorpe, which featured an auction of prizes that included luxury holidays in Barbados, exquisite jewellery from Diamonds International and signed memorabilia from TV and Sporting Celebrities.
Adeline Lister, Marketing Director with main sponsors, Caribbean based Diamonds International jetted in especially for the event with a glittering array of items for the auction which raised £15,000 from eager bidders.
Coronation Street stars, Jennie McAlpine – aka Fiz Stape, Antony Cotton – aka Sean Tully and Debbie Rush – aka Anna Windass stole the show with a medley of songs including Cabaret River Deep Mountain High and Copacabana!
Jennie, who supports her dad Tom, with Moodswings, described the evening as a “Fantastic success. Everyone had such a wonderful night, we enjoyed great company, entertainment, food and dancing and the best part of the evening was that we raised an awful lot of money for an incredible cause.”
Tom McAlpine spoke in detail to the guests about how Manchester based Moodswings provides help to a range of people. Severe depression and anxiety, can affect any person and any family, but people often find real help and support difficult to find. Established over ten years ago, Moodswings works with people from all walks of life who are struggling to cope with serious emotional distress.
Pure Leisure Group owner John Morphet, who has a string of award-winning UK holiday parks as well as the exclusive Royal Westmoreland estate in Barbados, has raised over £500,000 for good causes since he started hosting charity balls in the grounds of the home where he grew up.
“Not only were we celebrating our 10th anniversary in Diamond Jubilee year but another milestone was achieved as we welcomed our 2,000th guest since the event began in 2003!”
Press office contact
Director of Corporate Affairs
Pure Leisure Group
Tel: 01524 784 221
Pure Leisure Group
Pure Leisure Group is owned by Preston-born entrepreneur John Morphet, one of the highest profile figures in the UK and Barbados holiday home industry. He started life as a farmer but moved into the caravan industry at the age of 30 after breaking his back in an agricultural accident.
He later sold South Lakeland Caravans for around £100 million. His company, Pure Leisure Group, whose headquarters are on the edge of the Lake District, now owns the 750 acre Royal Westmoreland resort in the Caribbean.
In the UK, Pure Leisure Group owns a portfolio of 12 holiday parks and golf estates, including the country’s largest timber lodge development, South Lakeland Leisure Village, and Tydd St Giles Golf and Leisure Estate in Cambridgeshire.