Rally Barbados 2014 Photo courtesy: LIMELive
For the first time ever, petrol heads around the world were able to witness Sol Rally Barbados streamed live over the internet.
In an unprecedented move, LIME, Barbados’ leading telecommunications provider, facilitated the live streaming via its popular LIMELive Facebook page, the only mobile service which provides users with up-to-date, minute-by-minute timing of Barbados Rally Club events.
“Since we launched LIMELive last year, the response from local motorsport fans has been tremendous. They have fully embraced this free service which clearly adds value to the overall experience of a rally,” said Marilyn Sealy, corporate communications manager, LIME.
“LIMELive has also become a trusted source of information for persons directly involved in the management and administration of the rally, with several drivers, clerks, marshals and journalists also using the tool to complement their reports and strategies, a testament to the confidence they have in the system.”
During the recent three-day Sol Rally Barbados, LIMELive provided more 7,000 online viewers – from countries as far afield as Albania, Serbia, and the United Arab Emirates – with live footage from the popular Hangman’s Hill stage in St. Thomas and Bushy Park in St. Philip.
According to the official analytics, viewership from Barbados totaled 3,749, while there was also significant pick-up from the United States, Trinidad & Tobago, Great Britain, and Canada.
“We were especially pleased when we learnt about the number of people using LIMELive, as the investment made by the company has been significant, especially prior to the event when LIME technicians installed dedicated fibre-optic lines for the service,” added Sealy.
LIME is in the business of connecting people and we believe LIMELive to be a tangible demonstration of this philosophy.
Neil Barnard, Public Relations Officer of the Barbados Rally Club, welcomed the development.
“The Barbados Rally Club is pleased to have partnered with LIME on this exciting initiative, one which has never been done in Barbados before. From a spectator standpoint, the future certainly looks bright with LIMELive, as it provides a one-stop-shop for information – and now video content – surrounding local rallies,” he said.
LIMELive provides subscribers with individual stage times, overall classifications in each group, and quotes from drivers and officials, along with stage reports and updated timing schedules throughout the day.
LIME customers can sign up at facebook.com/LIMEBarbados to get LIMELive for free.