This is the question on the lips of many now that Barbados is finding itself in the grips of an unprecedented economic downturn.Â There is certainly a heightened understanding among the populace that if we as a country are to emerge from this recession, the best opportunity for a quick emergence from this slump will largely hinge on our tourism performance throughout 2010.
Having just returned from the annual World Travel Market (WTM) exhibition in the U.K. I feel somewhat more encouraged generally about our opportunities for next year, but there are still real challenges in our U.K. market, our single most important market, which must be addressed by all tourism planners as a matter of urgency.
Time now does not permit me to give a full disclosure, however, I do promise that I will write more on this within the coming days.
In the meantime, you are welcome to add any comments/questions.
Wayne D. Capaldi