Hailed as ‘Jeweller of the Kings and King of the Jewellers’, Cartier is renowned throughout the entire world for the superb quality associated with its prestigious brand. Indeed the name Cartier has today become instantly synonymous with luxurious jewellery and exquisitely designed watches.
While the original family-owned company was French and the current Cartier S.A. still retains its headquarters in Paris, the modern Cartier is a large-scale international corporation, operating more than 200 stores in 125 countries. And the most recent, most advanced and arguably the most newsworthy of them all is the brand new Cartier Boutique located at the Limegrove Lifestyle Centre in Holetown, Barbados.
David Horton, Caribbean Director, Cartier
“While we already have other Cartier Boutiques located throughout the Caribbean region, the company chose to invest in Barbados because we recognise that this island provides us with a unique opportunity to connect with a significant target market of very high-end clientele. Barbados is distinct from most other Caribbean destinations in that it does not depend on cruise tourism passengers. In fact, quite the contrary, Barbados has successfully developed its economy on the strength of loyal, long-stay, land-based tourists and ranks as the most re- visited destination in the region. By offering a substantial amount of truly world-class accommodation, restaurants, golf, polo and other top- notch lifestyle facilities, while still maintaining a degree of charm and character, Barbados is a truly sophisticated location. This fact is clearly evident in the unusually large proportion of high net-worth individuals who have invested in their own residences on the island, especially along the west coast, and actually spend extended periods living here. The end result of all of this is that the area surrounding Limegrove has a genuine ‘luxury feel’. From Cartier’s perspective this makes Barbados a very good choice for us to reinforce our presence on the island, as well as to have a chance to further promote the brand in a highly effective manner to our optimum clientele – even while they are away from home on vacation. We are still very much in the developmental stages at Limegrove but our early success has been very encouraging and we confidently anticipate continued healthy growth in the future with a solid return on our investment. Cartier is happy to be in Barbados.”